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The pattern interrupt opener
Forget 'How are you today?' Lead with a sharp, contextual reason for the call. Earn the next 30 seconds.
The fundamentals
The drills work because the fundamentals are boring. Memorize these, then go spar.
Forget 'How are you today?' Lead with a sharp, contextual reason for the call. Earn the next 30 seconds.
'I caught you cold — can I take 27 seconds and you can hang up if it's noise?' gets you in 60% of the time.
Don't dodge 'send me an email.' Acknowledge it, ask one question, then make the call worth their next two minutes.
CFOs care about CapEx cycles, not your dashboard. CTOs care about uptime, not your integrations. Translate.
The cold call's only job is the next call. Land a 15-min hold on Thursday. Done.
Stop reading. Start dialing.
Pick a prospect →